13 Fast-Moving Consumer Goods (FMCG) Industry Prole 175 goal of at least 100 tons. is is compounded by waste on the consumer side—the average US family throws away half of the food it buys.14 ere is also signicant waste in packaging. Of the total volume of plastics used, FMCG packaging represents 26%, of which only 14% is recycled (and just. The fast-moving-consumer-goods industry has a long history of generating reliable growth through mass brands. But the model that fueled industry success now faces great pressure as consumer behaviors shift and the channel landscape changes. To win in the coming decades, FMCGs need to reduce their reliance on mass brands and offline mass.
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Fast-Moving Consumer Goods. Fast-moving consumer goods (FMCG) companies face a landscape transformed by disruption. BCG’s FMCG consultants help clients keep up with the pace of change and define a path to advantage. The FMCG sector has an unmatched history of value creation performance—thanks to powerful brands, functionally superior.. The world of Fast-Moving Consumer Goods (FMCG) is dynamic and competitive, and staying ahead requires a deep understanding of different marketing strategies. From leveraging the power of social media and influencer marketing to prioritizing customer-centric approaches and user-generated content, these strategies empower FMCG brands to connect.
