Research from the Australian Retailers (ARA) in collaboration with Roy Morgan forecast sales to reach a record $6.2 billion over the four-day Black Friday to Cyber Monday weekend. That’s Friday 25.. But in Australia, Black Friday was the name originally given to the bushfires that killed 71 people in Victoria, in 1939.
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The so-called “Black Saturday Bushfires” are often called the worst natural disaster in Australia’s history. Bushfires are a common threat in Australia’s arid summer climate. Victoria had been enduring an unusual heat wave, with temperatures as high as 48 degrees Celsius (115 degrees Fahrenheit) and almost no rain.. Black Friday marks the beginning of Cyber Weekend, which goes for four days ending with Cyber Monday (27 November). While the sales event technically goes for four days, some retailers start holding sales early and some continue their sales into late November or even early December.
